As Sean Penn said, 'comfort addicted'

I was watching an Oprah the other day, Sean Penn was inspired by the book Into the Wild (which is a story in and of itself). But as he was talking about why this book inspired him, he used the words, ‘Comfort Addicted.’ And I realized in that moment that, that is why so many entrepreneurs are not wildly successful. We are addicted to being comfortable in every single aspect of our lives. Sean Penn directed & produced this movie to inspire people live more on the edge. The ‘star’ of the movie, Emile Hirsch, talked about how in one scene he needed to white water kayak and the rapids were much more than the had ever done. Sean Penn saw the look on Emile's face and said to him, ‘If I go first, will you do it?’ Talk about leadership. Talk about living on the edge. Talk about alive. To me, that is what being a Big Fish is all about. Not ever being comfort addicted. I think about all the areas of my life that I am comfort addicted too. The home I live in, the car I drive, the food we eat, the places I go on vacation, etc. We live in a comfort society which is so abundant and rich. I guess, the bottom-line, is to be conscious about getting out of our comfort zone every day in all aspects of our lives. As we say in Big Fish Nation, ‘Swim Boldly!’